We are an extension of our client’s team. Our client’s can rely on us to improve their digital channels and drive more traffic so they can focus on expanding their business. 

Who are we

Your Digital Marketing Department without the cost of hiring internally

We’re not the traditional agency housed in a fancy office, quoting marketing buzzwords with little meaning. We’re remotely operating, meaning the chances are there is a expert near you. Plus, no office means no office hours. We’re able to support you on evenings and weekends, to help you get that competitive advantage. And let’s be upfront about things. No office means we also have lower costs than other agencies, so you’ll find our fees a little easier to stomach.

Founder & Podcast host

Anushka Benjamin

Anushka is a certified business graduate with experience in managing global accounts and multi-million-rand campaigns. Because of her background in sales strategy, eCommerce, digital marketing and account management she took a mindful but competitive approach and started eTail Centric. Anushka is fueled by her passion for understanding the nuances of eCommerce. She considers herself a ‘forever student,’ eager to both build on her academic foundations in business and stay in tune with the latest digital marketing strategies through continued coursework.  Anushka believes mindfulness in the workplace is key to success – a tenet she lives out through her interests in yoga, meditation, cooking, and gaming.

Our mission & values

Our Story

We believe in doing everything we can to help individuals and small businesses maximise their online presence. We strive to work in a way that is sustainable, ethically responsible and environmentally friendly. We value integrity, honesty, transparency and thoughtfulness. Customer success is at the heart of our business: we are successful when our customers achieve their dreams.

Our mission is quite simple: help your business grow through effective digital marketing. In an industry that is constantly shifting and changing shape, it’s our business to stay ahead of the changes. Our team operates by learning, educating, innovating, creating, and above all, delivering results. If we can do it for our own business, we can do it for yours, too.